In this event, the signing minutes including 8 main articles were agreed and approved by both parties. Well-known artists under SpaceSpeakers Group such as Touliver, Binz, Rhymastic, SlimV, SOOBIN, Kien Ung appeared with manners, attended the front row and witnessed the important signing ceremony in Hanoi.
The agreement of the two giants in the aviation and music industries originates from the common inspiration called The Karman Line – the boundary line where the atmosphere and outer space intersect. This is also a symbol of the unprecedented cooperation between the heritage traditional values of VNA and the pioneering, modern and civilized spirit of the SpaceSpeakers Group. This is the first time that VNA has cooperated with an entertainment company in the strategy of spreading culture, and at the same time, innovating services and brand image to bring passengers a more modern and youthful experience.
Under the cooperation agreement, VNA will be the official air carrier of SpaceSpeakers Group, while SpaceSpeakers Group will become the music consulting organization for VNA by producing the theme song and consulting on the strategy of using music to communicate and promote the image of Vietnam National Airlines.
Contributing to spreading the activities of the SpaceSpeakers Group in particular and the modern and civilized music culture of the young Vietnamese generation in general, VNA will display the SpaceSpeakers Group’s music materials on more than 100 aircrafts. This is also the first time that VNA has included the music video genre (Music Video – MV) in the entertainment treasures of its wide-body Airbus A350 and Boeing 787 fleet, in addition to hundreds of other diverse programs such as movies and TV shows,…
In the near future, VNA and SpaceSpeakers Group will also coordinate to organize and participate in events to promote each other’s culture, products and services, and at the same time deploy a number of activities to enhance the image of the two sides; such as launching co-branded inflight products, painting SpaceSpeakers Group images on VNA aircraft,…
Sharing about this agreement, SpaceSpeakers Group Chief Executive Officer Vu Ha Quan is beyond proud: “The strength of SpaceSpeakers is music and will always be music, this is also the core factor that creates the success of SpaceSpeakers. When we started the first steps in cooperation, we had limitless exchanges between artists, in order to research and create a special musical personality that, in the way we imagine, fits perfectly with VNA.”
In the context where Vietnam is undergoing a strong transformation and redevelopment, the signed agreement between VNA and SpaceSpeakers Group is expected to inspire Vietnamese brands to join together and rise up, thereby contributing to the economic, social and cultural development of the country.
Source: VNA Spirit
